Role: Lead UI/UX Designer

Product: Projects Radar (B2B SaaS)

Goal: Improve product communication, update visual style, and enhance navigation

Website: http://projects-radar.de/

Projects Radar is a cloud-based project portfolio management solution available by subscription. It supports executives and PMs in tracking statuses and managing initiatives across large organisations. The platform offers multi-dimensional views, custom workflows, and reporting templates — but the existing website did not reflect its sophistication.

Research & Analysis

To kick off the redesign, I explored the current pain points and improvement opportunities through both internal and external insights.

• Audit of existing website: I analysed structure, visual language, and UX issues. Several gaps in consistency, responsiveness, and content hierarchy were identified.
• User feedback: We collected survey and interview responses from active users and stakeholders to understand what they appreciated — and what frustrated them.

🧩 Key Insight:

While users valued the product’s core functionality, they found the marketing website visually outdated, hard to navigate, and lacking clarity.

Redesign Goals

Based on the research, I defined the main objectives:

• Refresh the visual identity with a modern, professional look
• Simplify navigation and key flows for typical visitors
• Create a scalable design system for ongoing product consistency

Concept Exploration

I translated early ideas into visual and structural direction: